CISION PR Newswire vs. CISION PRWeb

Looking for the best press release distribution service for your business? Find out whether CISION PR Newswire or CISION PRWeb is the best option. 

Discover how they measure up in this side-by-side comparison review as we look at pricing, ease of use, features, and their customer services.


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CISION PR Newswire vs. CISION PRWeb: Which is Better?

Before we dig into this review, let’s first outline which is the better overall deal.

CISION PR Newswire’s pricing is based on location and distribution reach, so they do not offer standardized packages and pricing. CISION PRWeb has a basic package for $99 but does not include customized options. Go with CISION PR Newswire (the winner) to get the ability to tailor your package to your needs and choose to add the features you need to include. 

If you want the most well-rounded, customizable press release distribution service, visit CISION PR Newswire.

If you want to have a more standardized package, visit CISION PRWeb.

Read our Best Press Release Distribution Service 2021 review to find the right press release distribution for your business’s specific needs.

What Do CISION PR Newswire and CISION PRWeb Have in Common?

By all accounts, both CISION PR Newswire and CISION PRWeb have quite a bit in common. 

Here is a list of some of their commonalities:

  • Price: Both CISION PR Newswire and CISION PRWeb have competitive rates for standard press release distributions
  • Ease of Use: CISION PR Newswire and CISION PRWeb have user-friendly interfaces, making it a breeze to distribute a press release.
  • Features: Both companies offer additional services that will increase the reach and success of your press release. These include social media integration, detailed tracking information, and distribution to major news outlets.
  • Customer Service: Both CISION PR Newswire and CISION PRWeb have a customer support network that can answer difficult questions and walk you through the process of distributing your press release.

Side-by-Side Comparison

CISION PR Newswire: Prices

  • State and Local – $355+
  • Regional – $475+
  • National – $835

Note that these prices are based on a 400-word news release. PR Newswire customers must also sign up for an annual membership starting at $195.

CISION PRWeb: Prices

  • Basic – $99
  • Standard – $189
  • Advanced – $289
  • Premium – $389

CISION PR Newswire: Ease of Use

  1. Visit the CISION PR Newswire website
  2. Click on “Get Started”
  3. Fill out the signup form
  4. Select “Create My Account”

CISION PRWeb: Ease of Use

  1. Visit the CISION PRWeb website
  2. Click on “Create a Free Account & Get Started” 
  3. Select a package
  4. Check out

CISION PR Newswire Features

  • State and Local Submission of a 400-word press release to any US state, New York metropolitan area, or New Jersey plus New York City. Press release is distributed to the PR Newswire network, including more than 4,000 websites and 3,000 media outlets as well as access to 20,000+ PR Newswire for Journalists email subscribers.
  • Regional Submission of a 400-word press release to any region of the US or one of the top market lists. Press release is distributed to the PR Newswire network and the PR Newswire for Journalists subscribers.
  • National Nationwide distribution of a 400-word press release. Press release is distributed to the PR Newswire network and PR Newswire for Journalists. 

PR Newswire membership also includes 24/7 customer service support, editorial staff support, audience engagement consultations, and marketing webinars.

CISION PRWeb Features

  • Basic — This package gets you permanent hosting of a single press release on the PRWeb website to increase web visibility on Google, Bing, and other search engines.
  • Standard This package offers the ability to syndicate a press release on hundreds of media platforms and permanent hosting of a single press release on the PRWeb website.
  • Advanced — With this package, you can email your press release directly to industry-focused influencers, permanent hosting of a single press release on the PRWeb website, and syndicate a press release on hundreds of media platforms.
  • Premium The Premium package allows you to distribute your press release to industry-curated Twitter feeds and influential blogger networks, email your press release directly to industry-focused influencers, permanent hosting of a single press release on the PRWeb website, and syndicate a press release on hundreds of media platforms.

Customer Service

Both CISION PR Newswire and CISION PRWeb exhibited superior customer service when we reached out to them. 

CISION PR Newswire

CISION PR Newswire offers phone support and online support. 

  • To reach them by phone, call Cision Distribution at (888) 776-0942 between 8:00 a.m. and 9:00 p.m. Eastern time.
  • To reach them online, visit their website, select “Contact” from the header, and select “General Inquiries.” You will be prompted to fill out a contact form.

CISION PRWeb

CISION PRWeb offers phone support and email support. 

  • To reach them by phone, call 1-877-297-8912.
  • To reach them by email, visit the PRWeb website and click on “Contact Us.” From there, fill out the attached contact submission form.

Customer Reviews

Here are some customer reviews for CISION PR Newswire and CISION PRWeb from trustworthy third-party online review sites.

CISION PR Newswire

Listed below are some legitimate reviews pulled from TrustRadius written by customers who have used CISION PR Newswire to help spread the news about their business:

“We receive PR Newswire and sometimes will use info from that in stories published online by my company. It is something helpful when trying to pull needed information that an entity or school will put out to get their word out. It helps us just put in info without having to track down more info. It’s well-suited when trying to push a product or idea that doesn’t need much elaboration. At times we need information and it’s just there, like a magic trick from a brilliant magic man. An area of improvement is not coming across so “PR-y.” But I guess that’s the job of the person writing it and a news person’s job to decipher it.”

“PR Newswire is a basic wire distribution service, so it’s best used for releases that you need to reach a wide audience but don’t necessarily need to hyper-target demographically. There are a number of distribution channel options, but most of them are fairly generic when compared to other more intense services such as Business Wire. However, the price of PR Newswire is also significantly lower, so for what you pay, it more than exceeds expectations.”

“PR Newswire is well suited for organizations with a significant public relations budget that want to quickly disseminate a news release over the wire to a specific targeted group of recipients. It’s probably not a suitable solution for smaller companies or “boutique” public relations agency unless the distribution cost is to be directly passed on to the client because it is quite expensive.”

CISION PRWeb

Listed below are some legitimate reviews pulled from G2 written by customers who have used CISION PRWeb to help spread the news about their business:

“Signing up and getting started with PRWeb is a generally easy process. I like that we can target our audience to help get our news in front of people that may actually be interested in publishing it. I think that the pricing isn’t bad since it would cost us much more to distribute our news through more manual methods. We would have to take a long time compiling relevant contact information and using a platform that can move emails and host press releases without threat of SPAM violations. PRWeb gives us a way to bypass all of that.”

“Signing up and getting started with PRWeb is a generally easy process. I like that we can target our audience to help get our news in front of people that may actually be interested in publishing it. I think that the pricing isn’t bad since it would cost us much more to distribute our news through more manual methods. We would have to take a long time compiling relevant contact information and using a platform that can move emails and host press releases without threat of SPAM violations. PRWeb gives us a way to bypass all of that.”

Which Press Release Service Should You Choose?

CISION PR Newswire and CISION PRWeb offer competitive distribution tools, and both have a proven track record of satisfied customers. However, in our opinion, CISION PR Newswire’s custom packages that allow you to alter your distribution scope and target certain locations are a distinct advantage that makes them the better press release distribution company.

However, if you’re still unsure which is best for your particular needs, let’s look at some scenarios that might help you decide.

Choose CISION PR Newswire If:

You want to work with consultants to customize your press release distribution package. 

Choose CISION PRWeb If:

You need to stay within a budget and don’t mind a more standardized distribution process.

Frequently Asked Questions

Will both CISION PR Newswire and CISION PRWeb provide tracking information for my press release?

Both CISION PR Newswire and CISION PRWeb will provide detailed distribution reports for your press releases. 

Do both CISION PR Newswire and CISION PRWeb offer SEO services?

Yes, both CISION PR Newswire and CISION PRWeb have specialized tools for search engine indexing and optimization.

What are some additional features offered by CISION PR Newswire and CISION PRWeb?

Both CISION PR Newswire and CISION PRWeb offer editorial support as well as writing guidelines for your content. Both companies will also provide you with individualized support to help with content distribution and delivery to various media channels. 

Will both CISION PR Newswire and CISION PRWeb distribute multiple press releases?

Yes, both CISION PR Newswire and CISION PRWeb will distribute multiple releases for additional fees. 

What is the best press release distribution service?

The best press release distribution service depends on your goals. A reputable company will provide you with a press release service that provides superior writing and distribution capabilities. A company that can provide excellent customer support and that can customize its services to meet your individual needs is also an excellent choice.

What is a press release distribution service?

A press release distribution service can send out your news releases to several different media sources. They specialize in putting together customized news releases, and the news distribution company will take care of mailing, faxing, and even printing your materials so that you don’t have to worry about them. 

A PR distribution service will usually charge more than you would pay to have a professional write your release, but you end up saving money in the long run because a reputable service will mail your materials for less than you would pay a professional business to do the same thing.

How do I distribute a press release for free?

Many people ask this question and want to know how to distribute a press release for free, especially if they have just developed a new product. In order to distribute a press release for free, you write the press release and distribute it yourself. Be aware, however, that this free method may cost you more in time than it is worth.

Are press releases worth it?

Press releases are a great way to get the word out about your product and business. Whether it is worth it depends on your unique business needs. It is best to put together a marketing strategy that incorporates a press release plan. 

How do you distribute a press release locally?

Begin by writing a press release for your local audience. Once you have done this, reach out to local news outlets to discuss getting your news published. The better written your press release, the better your chances of getting it broadcasted locally.

How do I increase the chance that my press release is picked up by the media? 

If you want to ensure that your press release is picked up and distributed, you need to make sure that you follow a number of important steps to ensure that your press release has the best chance of success. Any company that wishes to issue a press release should follow these steps:

  1. Write a great press release.
  2. Reach out to media outlets that your customers are connected with.
  3. Ensure your press release gets published.

Are press releases outdated?

Since press releases are still used routinely and are a major component of online marketing, it is fair to assume that they are still important and relevant today. 

How do I make my press release stand out?

In our experience, press releases are written, distributed, and edited with the same attention to detail as any other magazine or newspaper story. 

In addition to this attention to detail, a successful press release must generate attention and stand out. The best way to accomplish this is to study other press releases and determine how you can make yours unique. Find inspiration from those who were successful before you.

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